TOYOTA PRIUS “MY FIRST CAR” - STEVE AOKI


For many people, a first car is a significant milestone in their lives. We sat down with Steve Aoki in his Las Vegas home to hear about his first Prius, what adventures that took him on, as well as his take on the all new Toyota Prius. 





Credits
Agency: Intertrend
Production Company: WMX (Warner Music Group)
Director: Brent Campanelli
Supervising Producer: Rikke Heinecke
Producer: Max Ginkel
Production Manager: Janeva Turton
DP: Mitchell Perrin




COCA-COLA “FIRST KISS”




Credits
Agency: Studio 71
Production Company: Moving Box Studios
Director: Joshua Lehnerd
Producer: Rikke Heinecke



TOYOTA RAV4 “ADVENTURE RX”



Toyota wanted to position the all new Rav4 as a gateway to the great outdoors among young urban professionals. We created “Adventure Rx” - a four-part series of outdoor adventure videos, and an immersive destination in which the content could live. Each episode features UPROXX personality, Steve Vasquez, taking his Toyota Rav4 on different adventures. Meanwhile, an interactive map houses the video adventures and additional in-depth editorial recommendations.
EPISODE 1: “FOREST BATHING”

EPISODE 2: “COASTAL FORAGING”

EPISODE 3: “HANG GLIDING”

EPISODE 4: “STAR GAZING”


INTERACTIVE MAP

We created an interactive map website, housing the video adventures and additional in-depth editorial recommendations, guiding visitors through unique parts of the United States as if they were on the trips themselves.

︎︎︎ Adventure RX Interactive Map



Credits
AD AGENCIES: SAATCHI & SAATCHI, INTERTREND, CONILL, BURRELL
PRODUCTION COMPANY: UPROXX (WMG)
DIRECTOR: AMANDA SIEGEL
PRODUCER: RIKKE HEINECKE


Awards
  • OMMA Awards - 2019 Winner for Advertising/Promotion Website or Microsite - Toyota “Adventure RX”
  • ThinkLA IDEA Awards - 2020 Finalist - Best Auto Campaign - Toyota “Adventure RX”



TOYOTA RAV4 “ADVENTURE RX”



Toyota wanted to position the all new Rav4 as a gateway to the great outdoors among young urban professionals. We created “Adventure Rx” - a four-part series of outdoor adventure videos, and an immersive destination in which the content could live. Each episode features UPROXX personality, Steve Vasquez, taking his Toyota Rav4 on different adventures. Meanwhile, an interactive map houses the video adventures and additional in-depth editorial recommendations.
EPISODE 1: “FOREST BATHING”

EPISODE 2: “COASTAL FORAGING”

EPISODE 3: “HANG GLIDING”

EPISODE 4: “STAR GAZING”


INTERACTIVE MAP

We created an interactive map website, housing the video adventures and additional in-depth editorial recommendations, guiding visitors through unique parts of the United States as if they were on the trips themselves.

︎︎︎ Adventure RX Interactive Map



Credits
AD AGENCIES: SAATCHI & SAATCHI, INTERTREND, CONILL, BURRELL
PRODUCTION COMPANY: UPROXX (WMG)
DIRECTOR: AMANDA SIEGEL
PRODUCER: RIKKE HEINECKE


Awards
  • OMMA Awards - 2019 Winner for Advertising/Promotion Website or Microsite - Toyota “Adventure RX”
  • ThinkLA IDEA Awards - 2020 Finalist - Best Auto Campaign - Toyota “Adventure RX”




T-MOBILE - “WAY WAY OUT LIVE”


EPISODE 1 - PINK SWEAT$


In this three part series, we held intimate performances in remote locations where only T-Mobile’s 5G network could go. With T-Mobile’s expansive network, we wanted to showcase the tangible ways 5G can enhance our world and help Artists stay connected while on the road. 

EPISODE 2 - JAX

EPISODE 3 - BREN JOY


Credits
Ad Agency: Initiative Worldwide
Production Comapny: WMX (Warner Music Group)
Director: Brent Campanelli
Supervising Producer: Rikke Heinecke

Producers: Jami Arceo, Evan Thicke

Awards
  • Festival of Media Awards - 2022 Nominee - Best Branded Content
  • Festival of Media Awards - 2022 Nominee - Best Campaign for Technology and Telecommunications